iACT
A social AI platform for understanding yourself and finding your people. We developed the conversation engine, platform and social features around a Map of 25 archetypes.
Find your place. Meet thepeople nearby.
iACT begins with the Map, a circle of 25 archetypes, from the Musician and the Healer to the Architect and the Protector. Travelers explore where they stand, what makes their perspective their own and who shares something with them.
We built the platform with the iACT team, connecting guided conversations, personal profiles and social discovery. The work covered the AI engine, backend, interface and visual system, including the 25 glyphs that give the Map its identity.
Start with a conversation
The Crossing takes travelers through a series of Chambers, each exploring a different aspect of how they think and approach the world. The AI adapts its next prompt to what they have just said. There is no correct answer: the experience makes room for people to describe themselves in their own words.
See yourself on the Map
The Turning reveals an archetype and the markers that make it personal. We developed the system that translates a conversation into a position on the Map, alongside the interface that introduces the result. Each archetype has its own glyph, giving travelers a recognizable place to return to.
Build consistency behind the conversation
Different people can express similar ideas in very different words. Led by our CTO, Agustín Abreu, the engineering work focused on interpreting those responses consistently across all 25 archetypes. The engine runs independently from the app through its own API, allowing the same underlying technology to support other products.
Turn discovery into connection
The social layer helps travelers find others who share their markers and follow their own development over time. Connections, growth paths and milestones extend the experience beyond the first reveal. We built the profile and matching systems that connect these personal journeys to the wider community.