The Path is the Product

Element to element flow

Looking at complex information showing different perspectives on empirical data collected since the Mirrored app launch v1.0.

The following graph shows moves between elements during the interview. Intermediate states represent the amount of users that fell in the depicted element, no matter which element they came from:


Final archetype given a starting element:

Repeating Interviews

Users who repeated the interview most times, and resulting ending archetypes:


We found that almost all user interactions (and there are a lot of sensors available nowadays!) introduce great possibilities for creative visualizations about the unique user journey, unveiling the intricate and the invisible, making the representations all together something else!

Technologies used: d3, react, node.js, python